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    Adam's Blog Trusting Your Social Media Strategy

    Adam Heath - Saturday, May 25, 2013

    I was asked recently to explain the difference between strategic and tactical activity within social media. Although my answer addressed a number of key factors – notably the importance of long-term vision, consistency and having a point of view, which represent strategic positioning – I didn’t feel satisfied.

    Tactics is looking at your feet - strategy is seeing the road, even if you take the same steps
    Tactics is looking at your feet - strategy is seeing the road, even if you take the same steps

    Part of this discomfort stems from the medium itself and answering the question pulls at the seams of brand permission - an ever evolving concept in earned media.

    Here’s the thing: having a long-term agenda can appear disingenuous...read more

    Comments
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