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    Adam's Blog: Amazon to Write the Future for Online Shoppers Demanding Physical Customer Experiences

    Adam Heath - Thursday, May 17, 2012
    Kindle kiosks...how will Amazon cater for online shoppers hungry for physical experiences prior to purchase?

    US discount retailer Target’s decision to stop selling Amazon’s Kindle e-readers[1] has been seen as an attempt to stem the growing trend of consumer “showrooming” whereby online consumers try before they buy in the physical stores of the etailers’ traditional rivals. Indeed, Target’s CEO Gregg Steinhafel sent a letter to his company’s suppliers stating plainly:

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